Effective date: 18 September 2026
This Privacy Policy explains how Collins Marketing LLP collects and uses personal information through unusualcars.co.uk, including when you contact us, subscribe to updates, enable notifications or interact with advertising and affiliate links.
Who We Are
Unusual Cars is a brand owned and operated by Collins Marketing LLP. Collins Marketing LLP is the controller of the personal information described in this notice.
Collins Marketing LLP
Company number OC437211
Registered office: 11 Wheatsheaf Road, Tividale, Oldbury, West Midlands, B69 1SW
Email: email@unusualcars.co.uk
Information We Collect
We may collect the following information, depending on how you use the site:
- Contact information, such as your name, email address and telephone number.
- The contents of messages you send to us and our correspondence with you.
- Newsletter and marketing preferences, including records of consent, unsubscribes and email engagement where tracking is enabled.
- Technical information, such as your IP address, browser, device type, operating system, referring page, pages viewed and approximate location derived from an IP address.
- Cookie and advertising identifiers used for analytics, advertising, fraud prevention and affiliate attribution.
- Browser or device subscription identifiers if you enable web-push notifications.
- Information you submit in a comment if commenting is enabled.
We do not normally intend to collect special category information, such as health information, or information about criminal convictions. Please do not include this information in a general enquiry unless it is necessary.
How We Use Information and Our Lawful Bases
| Purpose | Information | Lawful basis |
|---|---|---|
| Operate and secure the website | Technical information and security logs | Our legitimate interests in providing a reliable website, preventing misuse and protecting our systems |
| Respond to enquiries | Contact details and correspondence | Our legitimate interests in responding and managing communications; steps at your request before a contract where applicable |
| Send newsletters or marketing emails | Contact details, preferences and email engagement | Consent where required by the Privacy and Electronic Communications Regulations; legitimate interests only where the law permits and an assessment supports it |
| Measure site use | Cookie identifiers, IP address and usage information | Consent for non-essential analytics cookies or similar technologies |
| Personalise and measure advertising | Cookie identifiers, device information and interactions | Consent for advertising cookies or similar technologies |
| Attribute affiliate referrals | Cookie identifiers, clicked link and transaction attribution supplied by the affiliate network | Consent where non-essential storage or access is used; our legitimate interests in earning and reconciling commission for processing that does not require consent |
| Provide browser notifications | Push subscription identifier, device or browser information and interaction data | Consent |
| Comply with law and establish legal claims | Relevant account, correspondence, log or transaction information | Legal obligation or our legitimate interests in establishing, exercising or defending legal claims |
Where we rely on legitimate interests, we consider whether the processing is necessary and proportionate and whether your rights override our interests. You may ask us for information about that assessment.
Cookies and Similar Technologies
Cookies are small files stored on your device. Similar technologies include pixels, tags, local storage and browser identifiers. We use strictly necessary technologies to operate and secure the site. With your permission, we may also use analytics, advertising, social-media, web-push and affiliate technologies.
You can accept, reject or choose categories through the cookie banner. You can change your choice at any time by selecting Cookie Settings in the website footer. Withdrawing consent does not make earlier processing unlawful, but it will prevent the relevant technologies from being used in future. Your browser can also delete existing cookies.
The Cookie Settings panel provides the current list of cookies and similar technologies, their provider, purpose and duration. The list is updated whenever a service or tag changes.
Analytics Advertising and Affiliate Services
Subject to your cookie choices, we may use services supplied by Google and Meta to understand visits, measure campaigns and display advertising. These providers may receive online identifiers, device information, approximate location and information about how you interact with the site. They may combine this information with information from other sites or services in accordance with their own notices.
Some links are affiliate links. If you follow one and make a purchase, Collins Marketing LLP may receive commission without increasing the price you pay. Affiliate partners include eBay, Amazon, Awin and Temu. The active list may change and is reflected in our Cookie Settings where applicable.
Email Marketing and Notifications
If you ask to receive newsletters or marketing, we use your contact details and preferences to send them. Messages include an unsubscribe option. You can also withdraw consent by emailing us. We may retain minimal suppression information after an unsubscribe so that we do not contact you again by mistake.
If you enable browser notifications, Brevo may process a subscription identifier and technical information needed to deliver and measure notifications. You can withdraw permission through your browser or device settings.
Who We Share Information With
We may share personal information with service providers that support the website and our communications, including hosting, security, content delivery, analytics, advertising, email delivery, web push and technical support providers. We may also share limited information with affiliate networks and merchants to attribute referrals and commission.
Google, Meta and some advertising or social-media providers may act as independent controllers or joint controllers for parts of their processing. Their own privacy notices explain how they use information. We may also disclose information where required by law, to protect legal rights, or in connection with a sale or reorganisation of the business.
We do not sell or rent personal information to other organisations for their own direct marketing.
International Transfers
Some providers may process personal information outside the United Kingdom. Where UK data-protection law treats this as a restricted transfer, we use an approved safeguard. Depending on the recipient, this may include UK adequacy regulations, the UK Extension to the EU-US Data Privacy Framework, the International Data Transfer Agreement, or the UK Addendum to the European Commission’s standard contractual clauses. You may contact us for more information about the safeguard used for a particular provider.
How Long We Keep Information
| Record | Retention period |
|---|---|
| Routine server and security logs | Normally 30 days, unless needed for an investigated security event or legal requirement |
| Contact enquiries and correspondence | Normally 24 months after the last meaningful contact; longer where needed for a dispute, contract or legal obligation |
| Newsletter details | Until you unsubscribe or withdraw consent, subject to periodic review |
| Marketing suppression records | A minimal record for as long as reasonably needed to honour the opt-out and demonstrate compliance |
| Analytics information | Normally no more than 14 months in the analytics service, unless aggregated or anonymised so it is no longer personal information |
| Cookie and advertising information | For the period shown in the Cookie Settings panel |
| Web-push subscription | Until you disable notifications, unsubscribe or the subscription becomes inactive |
We may keep information longer where the law requires it or where it is needed to establish, exercise or defend a legal claim.
Security
We use proportionate technical and organisational measures to protect personal information. These may include encrypted connections, access controls, security updates, backups and monitoring. No internet service is completely secure, and we cannot guarantee absolute security.
Your Data Protection Rights
Depending on the circumstances, you may have the right to:
- ask for a copy of your personal information;
- ask us to correct inaccurate or incomplete information;
- ask us to delete information;
- ask us to restrict how information is used;
- object to processing based on legitimate interests;
- object at any time to the use of your information for direct marketing;
- receive information you provided in a portable format where the right applies; and
- withdraw consent at any time where we rely on consent.
These rights are subject to legal conditions and exemptions. To exercise a right, email email@unusualcars.co.uk. We may need to confirm your identity before completing a request. We normally respond within one month.
Automated Decisions and Profiling
Advertising and analytics providers may use online identifiers and activity information to create audiences, select advertising or measure likely interests. Collins Marketing LLP does not use this information to make decisions that produce legal or similarly significant effects for you.
Children
The website is intended for a general audience and is not directed at children under 13. We do not knowingly use the site to collect personal information from children under 13. If you believe a child has provided information to us, please contact us.
Links and Embedded Content
The site may link to other websites or display content supplied by third parties. Those organisations control their own services and privacy practices. Review their privacy information before providing information or enabling their content. Your cookie choices may prevent non-essential embedded content from loading until you consent.
Complaints
Please contact us first if you are concerned about how we use personal information. You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
ico.org.uk/make-a-complaint
Changes to This Policy
We review this policy when our services or legal obligations change. We will post the revised version on this page and update the effective date. If a change materially affects how we use information, we will take reasonable steps to bring it to the attention of affected people before the new use begins.
